Attention War

“Attention War”, a Hello Doggo recording.

Tempo: 99 BPM

Song, lyrics, recording and artwork: CC0 1.0.

Attention War — release page

Scroll feed bleeding
Through the 3am ceiling
Dopamine drip
Engineered for the feeling
Thumb moving faster
Than a thought can complete
Seventeen seconds
Then the next thing to eat
They built the casino
Inside your pocket
Infinite scroll, no floor
No way to stop it
Attention is the oil
You're the well they're drilling
And you handed them the deed
Of your own free willing

Attention war
They mapped the architecture
Every trigger placed
By a behavioral lecture
Attention war
They mapped the architecture
Every trigger placed
By a behavioral lecture
Attention war
The battlefield is neural
What you think is choice
Was designed in a cubicle

Outrage gets the click
So the feed serves outrage
Algorithm authored
Every carefully staged page
The moderate opinion
Dies quiet in the drafts
Only the extreme survives
The engagement graphs
You think you're watching it
But the watching shapes you
Every session leaves
A residue that drapes you
Slow accumulation
Of a curated world
Where the version of reality
Starts to curl

Attention war
They mapped the architecture
Every trigger placed
By a behavioral lecture
Attention war
The battlefield is neural
What you think is choice
Was designed in a cubicle

Notifications
Small surrenders
Each one costs you something
You won't remember
Presence is the currency
They're burning through you
Fragmenting focus
Every time the banner cuts you
Billion dollar problem
With a billion dollar motive
Keep you stimulated
Keep you reactive
Keep you open
They don't want you thinking
They want you responding
Reflex over reason
That's the product they're launching

Reclaim the hours
They stole in increments
Build the wall around your mind
Make it permanent
Deep work is resistance
Boredom is a weapon
Silence in the feed
Eats at their core
The ones who hold attention
Hold the golden door
Every undistracted hour
Is a competitive advantage
They designed the war
But they can't force your enlistment
Pull the plug, reclaim your mind
That's the resistance

They called it connection
They built a machine
That harvests the hours
Between who you are
And who you were going to be
The war is for your attention
Most people don't know
They already surrendered